Are you thinking of starting a new blog? Did you just launch a blog? or Are you a professional blogger? No matter which stage you are on, I have to tell you something important! I have went through trial and error, and learned a lot of things! I'm here now to share the most common 12 blogging mistakes you should avoid!
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1. No Images
For me, this is a huge deal breaker! Not having any images on your blog content makes it dull and boring. It is often unlikely all the readers or visitors will read your content word by word. Adding images will make things much straightforward, eye-catching, and enjoyable.
Seriously, when I see blog posts with a lot of typos, it seems like the author or the writer didn't care about the readers. I normally triple check my posts and make sure there aren't any typos as it is that important. Sometimes, I read once again the next day since fresh sets of eyes are always better. If you are worried and not sure, you should use Grammarly. If you don't have this awesome free tool by now, what are you waiting for? Download this plugin, and start using as you write! You don't have to worry about typos anymore.
Your blog content should be well-written, well-organized, clear, straightforward and concise. Don't just write whatever you want to write about. Instead, try to write what your audience wants to read about. You can use Google Analytics to really understand who your readers are, and what they want.
Another tip is to write the content as if you are talking to your friend. It's easier to read when it's in a conversational and easygoing tone rather than a stiff and formal tone. One of my habits is writing the content while speaking aloud what I am writing down. This way, it sounds natural and easy to read.
Not sure what to write about? Check out these 120 blog post ideas to create more interesting content for your audience.
4. Ads Display
Yes, it is true that all the websites do make a small amount of profit from the ads. I do it too, and so do you. While displaying ads aren't bad, don't ever be spammy. What I mean by spammy is where you visit a website, and all you can see are ads. Those really annoy me. I think you don't like those too, right? A Simple way to display ads is to make sure those aren't distracting your readers to read your content.
Creating an effective title for your blog really matters since it increases the click rate by 80%. But that doesn't mean you should attract readers just for them to click. Your main goal should be an eye-catching title and quality content. Make sure the title actually aligns with your content. There's a lot of ways to really generate catchy headlines. Make sure to include keywords and strong adjective. Also, don't forget to keep it short!
This might sound like a common sense topic, but I've been hearing some cases where people copy and paste the exact content and publish it as if they were their own. That is unacceptable and you shouldn't think of doing it. While there's a lot of information out there with similar topics, you should always make it on your own. Sharing ideas are fine but never copy or steal content from somewhere else. Not only that will be problematic, your audience won't trust you. Building a relationship with your readers is one of the most important things you should pay attention to! If you ever want to use someone else's, a great way is to cite the sources.
Having consistency is an essential skill to learn in life and in blogging. Especially when you are just starting, posting regularly is recommended. If you post whenever you feel like it, and don't when you don't want to, people will easily forget about you. As harsh as it may sound, you need to form a habit for your posting times and days in order to get more audience. This also motivates you to really get on with blogging every week. Do you know what happened once started to post every week? My traffic almost tripled!
Wait! You are not done yet! After publishing the post, you must advertise your post. If you don't, how are people supposed to read or visit the wonderful masterpiece you just wrote? Share it, all across on your social media platforms. Facebook, Twitter, Instagram, Pinterest, and more! I normally promote it across the Facebook Groups I am involved in. These help me bring traffic since you get so much exposure!
Everyone spends at least 2 or more hours on social media these days. We all do. Social media is one of the strongest platforms you can promote your content; might as well as take advantage of it. When you do, think of it as yourself is a brand, and you are marketing the brand. Marketing yourself is key.
9. Blog Comments
Sometimes I get over 100+ comments. I take a time to reply one by one, eventually all of them. Why? First, I think it's interesting what people thought about the post, and that is how I communicate with them. I love reading what others thought about the post I wrote. Second, it builds trust and loyalty. Remember, engaging with your readers is not only fun but crucial. Think of it as a text message. If someone messaged you how useful or great your content is, you are not going to ignore it, right?
You would want some whitespace on your blog or website. If not, everything will look super crowded and readers will feel overwhelmed. Too much information and visuals in one screen can be disastrous. Instead, you might want to really give some space to breathe. Keep it simple and easy to digest for your readers. I used "Harry Potter and the Philosopher's Stone" script to show you what whitespace does.
As you can see, the right one is more easier to read, simple, breathable. That's exactly what you want your blog to look like!
You can't forget the structure and design of your website. Web design is as much as important as your content. I mentioned earlier about consistency. Your design should be consistent too. For example, keep your fonts and colors organized. Don't just use all types of colors. Here's a great infographic I want to share about colors. You can find more related to color psychology here.
12. SMART Goal
Don't forget to have a specific goal for the week, month or year. Have you heard of SMART goal! SMART stands for Specific, Measurable, Attainable, Relevant, Timely. SMART goal framework really helps you do achieve certain realistic goals you might have. One secret tip. You should definitely visit HubSpot and utilize all the tools, resources, certifications, and training they offer. In case you haven't heard of HubSpot, it's an inbound marketing and sales platform to help companies attract visitors, convert leads, and close customers. They don't offer the platform software free, but they have a lot of resources that will fill your brain.
So those were the 12 most common blogging mistakes people make. Have you found anything you are doing wrong out of the list? Any other tips you might want to share? Thank you so much for reading! :)
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I am a Houston based blogger who loves trying new dishes, traveling beautiful destinations, capturing moments, and more! Blogging gives me a chance to share and talk all about these moments with you.
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